4Ps of Marketing Assignment Help: What the Fuss Really Is about

As students of management and business studies know already, Neil Borden coined the term “marketing mix” in 1953. Soon after, the 4Ps of marketing came into the fore, with E.J. McCarthy narrowing down the factors into four essential elements. As a business studies student, you may have looked up student forums that speak of leading 4Ps of marketing assignment help online. But have you ever gotten to the bottom of the matter?

So, why do your 4Ps of marketing assignments matter so much? This blog aims to make you understand what lies beyond the alluring benefits of buying assignments online whenever a 4Ps of marketing assignment has you stumped.

Read on, and you will understand what constitutes the 4Ps and why they matter for businesses worldwide.

Decoding the 4Ps of marketing

· Product: This is the star attraction; what the business wants to sell. Take the Amazon Fire Stick or Nike Air Max 720Jordan, for example.

· Price: This depends on factors like margins, supply, demand, marketing strategy and the like and is most likely to influence the following two Ps.

· Promotion: This one entails the processes followed to spread the word about the product. Outdoor campaigning and digital marketing are two classic examples of this P.

· Place: This one indicates the location of availability for the product. For the Nike Air shoes, for example, this one covers the brick-and-mortar Nike showrooms as well as the Nike website along with e-commerce websites like Amazon.

Why the 4Ps are so important

Every business carefully considers the 4Ps of marketing in their business analytics because of the following reasons.

Ø It helps in creating brand loyalty and value for customers through consistent upgrades to the 4Ps model.

Ø Striving to meet the expectations of the consumer, the 4Ps of marketing serves as a link that bridges the gap between what you promise and what you deliver.

Ø When merged correctly, a well-balanced business model with the 4Ps of marketing creates a unique space in the consumer's mind.

Ø 4Ps of marketing helps business owners make better decisions based on real data-based practices.

Beyond the 4Ps of marketing

Apart from the traditional 4Ps of marketing, business analysts, scholars and industry experts have come up with some other factors such as Process, Performance, People, Packaging, Programme, and a lot more. The core marketing mix, however, remains the same 4Ps that it all started with.

Summing up

So, the next time you place an order with the request, “Please do my assignment on the 4Ps of marketing,” you can always look back on this post for references. Once you get the fundamentals of the concept right, there will be no stopping you from turning in a perfect assignment. Good luck